How to track a competitor’s new products on Shopify
New products are the clearest sign of what a competitor is betting on next. Shopify makes them easy to follow, if you know where to look.
1. Sort the catalog by newest
Open example.com/collections/all?sort_by=created-descending. The newest products appear first. Check it weekly and you’ll see every launch.
2. Subscribe to the store’s feed
Every Shopify collection has a built-in Atom feed. Add example.com/collections/all.atom to any RSS reader (Feedly, Inoreader, or your email via a feed-to-email service) and new products show up like new articles. This works for any collection, for example /collections/new-arrivals.atom.
3. Get automatic alerts
With Store Inspector Pro, click Track on a competitor’s store and you’ll get a browser notification when they add products. It also shows what each store added this week and this month.
What to look for in new launches
- New products that rank high in the best-selling order within weeks are breakout winners.
- Several launches in one category show where the store is expanding.
- Bundles and multipacks of existing products usually mean the store is pushing order value.